Platinum the rare metal

Top 5 reasons Why platinum is not preferred metal in Indian jewellery market!

1) Its high melting point(1768 c) does not allow any bench worker to melt in the traditional melting furnace. It needs high resistant furnace to melt (other than gold melting furnace).

2) There are a handful of platinum manufacturers who manufacture platinum–diamond jewellery that to in bulk quantity. Thus the designs are fairly round the mill and individuals craving for unique designer jewellery cannot be compleatly satisfied.

3) Consumers in India, still buy jewellery on a large scale for investment rather than luxury. So it’s hard to get people think and pay for metal which compares to silver in colour and pay almost twice as gold.

4) The cost of production is very high because of its high value, low demand and high technology required to make it.

5) Platinum usually does not fetch a good cash buy back guarantee, which can be very hard on people buying for investment or want to change jewellery frequently.

Despite the above setbacks, platinum has been gaining popularity among the young genaration. In the near future we can only hope that a better manufacturing infrastructre will give the comsumer a larger variety and availabilty of platinum jewellery in the indian market.