Venus Jewel launches online diamond auction

Mumbai, India—Diamond Trading Co. sightholder Venus Jewel has announced it is now offering a service that allows its customers to bid for diamonds online.According to a release from the Mumbai, India-based manufacturer, the new Venus Exclusive Diamonds (VED) is the first time an auction service has been offered by a diamond manufacturer.VED will upload new diamonds every Wednesday at 7:30 p.m. IST (about 10:00 a.m. EST), displaying a minimum price for each of the diamonds.The auction will be open for seven days.

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